Unicorn-Entrepreneurship: 5 Finance-Smart Secrets From Falguni Nayar Of Nykaa

Falguni Nayar has become India’s most successful female entrepreneur by building Nykaa, the online beauty platform.

Here are 5 lessons from Nayar, and how she fits the unicorn-profile.

#1. Opportunity on an emerging trend: Nearly every unicorn-entrepreneur started on, or pivoted to, an emerging trend. Nayar is no exception. She started her beauty platform on the Internet, especially as broadband entered India and made the Internet more powerful as a tool to launch and grow ventures.

#2. Imitate and improve: Nayar followed in the footsteps of great unicorn-entrepreneurs, including Gates, Jobs and others who imitated the opportunity and improved on the strategy. There

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