Understanding The Four Key Reasons Why People Buy

By Ryann Dowdy, CEO/Founder Uncensored Consulting: Be in the Room, Sales Coach, Business Strategist, Best Selling Author.

Have you ever wondered how some people are able to charge high-ticket for their products and services while others are struggling to sell low-ticket offers identical to their high-ticket competitors?

It comes down to not what you sell… but rather how you sell. There will always be clients simply looking to get the cheapest price. There’s no avoiding that.

1. To Solve A Problem

Every buying decision consumers make solves a problem. That problem can be as complex as helping businesses boost their revenue through building excellent

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