Two ultra-fast delivery startups shut down in one week | CNN Business

The closure was the second in the span of a week by an ultra-fast delivery service in New York City after failing to secure a deal or financing, leaving hundreds unemployed.After the pandemic made on-demand delivery startups a lifeline for many Americans, the New York City landscape became crowded with startups offering ultra-fast deliveries. Fridge No More launched in October 2020, followed by competitors Jokr, Gorillas, and Buyk, which came in September 2021. A month later, Philadelphia-based GoPuff entered the city, followed by Istanbul-based Getir in December. Their fight for consumers brought rich discounts and splashy marketing, but the long-term potential of the business model remains unclear.Fridge No More

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