Tips For Creating A TikTok Video Marketing Campaign That Targets Generation Z

By serial entrepreneur Torrey Tayenaka, whose ventures include video marketing agency Sparkhouse, a nonprofit marketing firm and a smart shower.

TikTok has been steadily growing in the past few years and became one of the most downloaded apps of 2019 and the decade. The platform has over 1 billion active users worldwide, most of which are younger generations that enjoy its short-form video content.

For businesses, TikTok offers a wealth of opportunity to market to new audiences and stay on top of trends, no matter the industry. Based on the platform’s research, no one is more engaged on TikTok than Gen Z, and in some markets, Gen Z is

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