A decade ago, few people had heard of stand up paddle boarding (SUP). Now it’s a common sight on beaches and rivers everywhere. The recent ‘stay home’ impact of the pandemic has encouraged even more people to give it a try, which in turn has sparked a wave of startups looking to cash in on the water sport’s growing popularity.
Standing out from the SUP crowd
Bluefin SUP started out specializing in kayaks. Founded in 2013 by water sports junkie Will Vaughan, one of the first products he launched was a rigid sit-on-top kayak. However, SUP was also becoming very popular and in 2017, CEO Vaughan launched Bluefin
→ Continue reading at Forbes - Startups