Three Entrepreneurs Making Waves In A Booming Water Sports Industry

A decade ago, few people had heard of stand up paddle boarding (SUP). Now it’s a common sight on beaches and rivers everywhere. The recent ‘stay home’ impact of the pandemic has encouraged even more people to give it a try, which in turn has sparked a wave of startups looking to cash in on the water sport’s growing popularity.

Standing out from the SUP crowd

Bluefin SUP started out specializing in kayaks. Founded in 2013 by water sports junkie Will Vaughan, one of the first products he launched was a rigid sit-on-top kayak. However, SUP was also becoming very popular and in 2017, CEO Vaughan launched Bluefin

→ Continue reading at Forbes - Startups

More from author

Related posts


Latest posts

San Jose: mayor focused on “cost-effective” solutions to homelessness, SJPD staffing in new budget message

San Jose Mayor Sam Liccardo warns the city has a “very constrained budget” this year. (Dai Sugano/Bay Area News Group)...

The digital Iron Curtain: How Russia's internet could soon start to look a lot like China's

Russian citizens, unlike their Chinese counterparts, have been able to access US tech platforms such as Facebook, Twitter and Google, though they have been...

Students sue Santa Clara University over COVID-19 vaccine booster mandate

SANTA CLARA, CA – March 01: Guests and students participate in an announcement ceremony for Julie Sullivan, incoming president of...