The Woman Photographed In a Sleeping Bag at Twitter HQ Is Now One of the Company's Most 'Influential Leaders.'

At Twitter, putting in long hours apparently pays off big time.

Just ask Esther Crawford, Twitter’s director of product management.

In November, Crawford shared a photo of herself sleeping on the floor at Twitter headquarters, wrapped in a silver sleeping bag and wearing an eye mask.

“When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork,” she tweeted.

When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork

— Esther Crawford ✨ (@esthercrawford) November 2, 2022

Musk has recently taken over the company as CEO, and there were reports that employees were working 12-hour days or more.

The photo of Crawford went viral, with many criticizing the

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