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The nature of public relations (PR) has certainly changed over the years. Overpriced launch events and activations have fallen by the wayside as PR efforts gradually migrate to the digital landscape. The pandemic has only served to advance this trend, as reaching people remotely has become more important than ever. As society recovers and moves forward, there has also been a mindset shift in consumers. My agency, Boost Media, has taken note of seven important PR trends that can improve how brands engage and relate to the public.
1. Align your purpose with an ethical audience
The pandemic has
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