The Opportunities And Dangers Of The Most Powerful Startup Pricing Strategy: Free

In a world vastly abundant with examples of free business models – either freemium or ad-supported, understanding the value of the free pricing strategy seems to come very intuitively to most startup founders.

That said, behind the surface, there are important factors that need careful consideration when you are building your startup pricing strategy. The zero price tag has strong psychological effects on your clients, and in order to make educated decisions as a founder, you need to understand those effects.

Why is a Free Pricing Strategy a Great Opportunity for new Products?

In 2007, behavioral economist Dan Ariely, author of the book Predictably Irrational, co-authored

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

How to Make Your Tech Tools Work for You

Opinions expressed by Entrepreneur contributors are their own. The tools we use to get our work done should, at their core, do...

Volkswagen is bringing back the Scout as an electric SUV

CNN  —  The Scout, a one-time competitor to Ford Broncos and Jeeps that was last sold more than...

Habi, the largest buyer and seller of used housing in Mexico and Colombia, is already a unicorn

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The startup is named...