The Impact Of The Supply Chain On Ad Spending

By Ben Zimmerman, president at Media Design Group.

It’s a familiar story by now. The Covid-19 pandemic came crashing down in 2020, wreaking havoc on the economic path in front of it. And by 2021, global supply chains slowed to a crawl. These conditions were initially stirred up by labor conditions. As the virus spread, mask mandates, state-imposed quarantines and other factors impacted the overall availability of labor. Many workers were forced to miss work due to Covid-19 infections, which led to staff shortages. While some industries were able to transition to remote work, others were not—and essential workers on the frontline became the heroes of 2020.

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