The Amish Startup That’s Telling A Love Story

Amos Yoder is an Amish startup founder who faced an interesting challenge in telling the story of a new retail business he’s building called Kinfork. In his work for Keystone Family Farms, a cooperative of small, independent, family farmers in Central, Pennsylvania, Amos realized that he wasn’t building a narrative around one set of customers, but rather two. On the one hand, he had to find a way to attract health-conscious consumers who would find the cheese from their well-raised cows enticing; while on the other, he had to appeal to the farmers themselves to convince them to contribute their milk to the new venture. Amos discovered that he

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