Target is taking booze-less spirits mainstream | CNN Business

New York CNN  — 

With sales of non-alcoholic beverages recently becoming a nearly half-billion dollar industry, even Target is becoming sober curious.

The chain is partnering with Sèchey, an online retailer that sells alcohol-free spirits and wines, to add a selection of popular brands rolling out to 450 Target stores across the US ahead of the typically booze-filled holiday party season.

Drinks in the lineup include two celebrity-backed companies: Kin Euphorics, a trendy brand co-founded by model Bella Hadid, and Katy Perry’s De Soi, which makes non-alcoholic apéritifs. Other brands include NOPE and Ghia, both of

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