Target is taking booze-less spirits mainstream | CNN Business

New York CNN  — 

With sales of non-alcoholic beverages recently becoming a nearly half-billion dollar industry, even Target is becoming sober curious.

The chain is partnering with Sèchey, an online retailer that sells alcohol-free spirits and wines, to add a selection of popular brands rolling out to 450 Target stores across the US ahead of the typically booze-filled holiday party season.

Drinks in the lineup include two celebrity-backed companies: Kin Euphorics, a trendy brand co-founded by model Bella Hadid, and Katy Perry’s De Soi, which makes non-alcoholic apéritifs. Other brands include NOPE and Ghia, both of

→ Continue reading at CNN - Business News

More from author

Related posts


Latest posts

3 New Ways to Develop Laser-Like Focus

Ben Angel, bestselling author of Unstoppable (Entrepreneur Press® 2018), CLICK, Sleeping Your Way to The Top in Business, and Flee 9-5, is Australia's leading...

Serial Entrepreneur Turned VC Reveals 4 Numbers You Need to Know to Scale Your Company

Opinions expressed by Entrepreneur contributors are their own. As a serial successful entrepreneur turned angel investor and venture capitalist and one of...

5 Tips for Helping Your Book Stand Out In an Overcrowded Niche

Opinions expressed by Entrepreneur contributors are their own. Think you have a good book idea in you? You're not alone. In fact,...