Red Rocket has studied over 200 businesses to potentially acquire in the last couple years, and we have seen a lot of questionable marketing tactics being used by a few of these companies, sometimes bordering on outright fraud. Or, at a minimum, abusing their relationship with their customers, with overly aggressive marketing efforts. I am going to share a few of these examples with you, so you don’t repeat these mistakes with your businesses. It is hard enough to acquire customers in the first place, yet alone to scare them away long term with tactics like the below, that could ultimately end up killing your business.
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