Holiday shopping isn’t what it used to be. But many Americans are still expected to spend on Black Friday, and into the season.
Mastercard projects that sales will grow 15% on Black Friday compared with last year. Spending will be driven by shopping in stores, which was more muted last year due to a winter Covid-19 surge. In-store sales will grow 18% this year, Mastercard estimates.
“Expect Black Friday shopping to be in full force across channels this year,” Steve Sadove, senior advisor for Mastercard, said in a news release.
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