Refresh Your OOH Advertising with These 5 Custom Strategies

Opinions expressed by Entrepreneur contributors are their own.

Out-of-home (OOH) advertising spend in North America hit $8.82 billion in 2021, according to Statista, and is forecasted to reach a whopping $10.4 billion by 2024. One of the drivers of this growth is its versatility: it offers a number of ways to plan, launch, measure and adjust campaigns to achieve maximum value. This year, take a fresh approach to your OOH by leveraging these five strategies.

1. Cast a wider net

Every marketer wants to see their brand creatives looming large over properties like Times Square. However, in spite of the massive amount of foot traffic passing through the area,

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