Another way to figure out the impact plant-based meats are having is to look at how price changes impact the demand for various kinds of meat. A study of retail data from a couple of years ago showed that when the price of plant-based meats went down, demand for them went up, but when the price of animal meats fluctuated, demand for those products didn’t fluctuate as widely. The study also found that rather than displacing red meat, plant-based meats tended to be bought alongside beef and pork and usually seemed to be a substitute for chicken, turkey, and fish—which have
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