Is your brand in need of a makeover? While it may seem as simple as something like changing your company’s name, rebranding is a complicated process with many moving parts.
After a time, many companies change or update their missions, and rebranding is an effective tool for signaling to customers that a company is undergoing major changes, but it can also result in pushback from the target audience if not handled well. Below, nine Young Entrepreneur Council members reveal steps you can take if your rebrand doesn’t achieve the reaction you were hoping for.
A rebrand is more than a logo or name change. It needs
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