Freeloaders beware — Netflix is about to clamp down on unauthorized password sharing.
On the heels of its bombshell announcement that CEO and co-founder, Reed Hastings, will be stepping down, the streaming giant also revealed that it would crack down on people “borrowing” its service in the U.S. (i.e., people who mooch off of other people’s accounts to watch Netflix).
“Today’s widespread account sharing (100M+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business,” the company said in a letter to shareholders.
In other words, sharing is not caring.
Indeed, Netflix blamed rampant account sharing as one reason for its massive subscriber loss last year.
So
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