New York CNNBusiness —
We know young kids love teddy bears and cute cuddly stuffed animals. But Build-A-Bear Workshop says older consumers can’t resist them, either.
The St. Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop (BBW) attributes that to shoppers 13 and older.
“40% of our shoppers now are teenagers and adults,” said Sharon Price John, CEO.
The specialty retailer operates more than 400 company-owned and franchised stores and a website. Shoppers can stuff a teddy bear or another furry animal and
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