Move over kiddo. Teens and grownups want their own teddy bears | CNN Business

New York CNNBusiness  — 

We know young kids love teddy bears and cute cuddly stuffed animals. But Build-A-Bear Workshop says older consumers can’t resist them, either.

The St. Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop (BBW) attributes that to shoppers 13 and older.

“40% of our shoppers now are teenagers and adults,” said Sharon Price John, CEO.

The specialty retailer operates more than 400 company-owned and franchised stores and a website. Shoppers can stuff a teddy bear or another furry animal and

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