Meet the Woman on a Mission to End Avoidable Blindness

As the granddaughter of acclaimed South African wildlife photographer, Gerald Hinde, as well as an avid wildlife photographer herself (winning BBC’s Wildlife Photographer of the Year Award when she was just 12 years old), Ashleigh Hinde understood the role our eyes play in how we see the world from an early age.

Ashleigh began wearing contacts at 11 years old and after nearly two decades, spent across three continents, she grew frustrated with the quality of and massive markups on contact lenses sold by large pharmaceutical companies. So in 2017, inspired to drive innovation in the industry, she dove head first into the world of entrepreneurship

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