Korean House Cleaning App Miso Wants To Become The Amazon Of Home Services

Miso head Victor Ching is aiming to replicate his app’s success in home cleaning to sweep up new business at home and overseas.

Over the past seven years, Victor Ching has carved out a niche in the home cleaning space in South Korea with an app called Miso. Though it’s a relatively small market compared to online payments or food delivery, the app, which connects cleaners with clients, is the category leader in the country by users.

Miso, which means “smile” in Korean, has handled more than 5 million bookings since its founding in 2015. Of those, almost 90% have come from repeat customers, the Seoul-based company

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