Key Ecommerce Trends That Can Take Your Business to the Next Level

Opinions expressed by Entrepreneur contributors are their own.

The ecommerce world is not short on change. While 2021 was a gear shift for the industry, pushing more shoppers to buy online, 2022 will see further developments and continual change.

The current state of the market allows us to single out several significant tendencies:

Direct-to-consumer competition is rising. Although retail doors have reopened, ecommerce aren’t slowing, resulting in an influx of DTC competing for

Advertising costs are skyrocketing across platforms. Digital advertising costs are eating up budgets, putting performance marketing models in jeopardy. 

Customer acquisition and retention are tougher than ever. As more businesses are online,

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