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The ecommerce world is not short on change. While 2021 was a gear shift for the industry, pushing more shoppers to buy online, 2022 will see further developments and continual change.
The current state of the market allows us to single out several significant tendencies:
Direct-to-consumer competition is rising. Although retail business doors have reopened, ecommerce sales aren’t slowing, resulting in an influx of DTC brands competing for customer attention.
Advertising costs are skyrocketing across platforms. Digital advertising costs are eating up marketing budgets, putting performance marketing models in jeopardy.
Customer acquisition and retention are tougher than ever. As more businesses are online,
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