Every business wants to grow. But actually pulling it off and sustaining the momentum is where it gets tricky. Growth marketing strategies and tactics provide companies with ways to sustain expansion beyond the acquisition stage. They look at the entire sales funnel, nurturing customer relationships for the long haul.
Speaking of sales funnels, it’s the Pirate or AAARRR (Awareness, Acquisition, Activation, Retention, Revenue and Referral) Funnel that forms the basis of different growth marketing strategies. Whichever stage of the funnel these strategies address, they have one thing in common. Growth marketing strategies are customer-centric and provide tangible value. Here are four you should keep on your radar.
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