Jim Beam offers novel fix for holiday blues: hug-simulating pajamas | CNN Business

New York CNN  — 

Bourbon brand Jim Beam is offering what could possibly be the weirdest gift for the holidays — hug-simulating pajamas.

The unisex red flannel “Kentucky Hug” PJ set looks like your basic comfy plaid pajamas, with one exception. There’s a removable panel that fits around the neck and shoulders. When activated, it applies pressure to those areas in a way that’s meant to mimic a real-life hug.

Super quirky? Sure. But should you find yourself away from loved ones this Christmas, perhaps missing their company alongside a bottle of Jim Beam, at least you

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