Instagram 101: The Biggest Myths Behind Using Reels to Grow Your Audience

Opinions expressed by Entrepreneur contributors are their own.

If you want to grow your following organically on , it’s no secret that reels should be your new best friend.

After exploded, Instagram quickly scrambled in mid-2020 to catch up to the market’s newfound love for short-form video content. It’s been a couple years now since Instagram rolled out the reels feature in an effort to compete with TikTok, and while many brands have hopped on the reels bandwagon, others have been sitting on the sidelines missing out on massive free exposure and opportunities.

But it’s not necessarily your fault. When you see other brands using reels

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