Improve Your Marketing ROI With These Books

Do you feel the sneaking suspicion that your marketing just isn’t producing the returns it should? Listen to your instincts because your hunch might be right on the money.

Take your email marketing. Maybe it’s not getting anywhere near the 36x payback that Litmus research says it should. Or your SEO. Serpwatch says you can expect a 14.6% prospect-to-lead conversion rate.

If those types of numbers make you feel like you must be doing something wrong, take a step back. Breathe deeply—there’s hope on the horizon. Even if your ROI isn’t impressive today, you can make some tweaks to give it a nudge. For example, you could develop

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