How To Write Good Copy As A Startup Founder

Copywriting – i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort.

Great copy can make a big difference in the effectiveness of your marketing efforts. Unfortunately, however, in the very early stages of your startup usually you wouldn’t have the resources to hire an expert just to do your copywriting. This means that you as the founder would have to get up to speed very quickly.

The goal of this article is to give you an overview of the cornerstones of good copywriting.

1. Brevity And Clarity

“I’m sorry I wrote you such a

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