How to Use Keyword Difficulty in Your Content Strategy

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Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques — by far the most popular the keyword difficulty score. It’s important that you opt for low-scoring keywords only, as the higher the rating, the more difficult that given keyword is to target and exploit properly.

What is it, and why should you care about it

Keyword difficulty is one of the most basic SEO metrics — a rating that tells you how

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