How To Use Google Analytics To Track Your SEO Efforts

By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of your website and the SEO efforts you’ve put into the site.

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use. So let’s explore how it works.

The tools

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