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There’s no denying that content is an incredible tool for growth, but entrepreneurs often sink a lot of time and resources into creating content for social media that launches to crickets. Even when your content performs well, it can be difficult to see a clear snapshot of how your social media strategy is helping your bottom line.
In today’s digital age, it’s important to think of social media content creation as an investment rather than a quick pathway toward monetization. Like with fiscal investments, the payouts generated by content creation aren’t always immediate. Performance is variable and virtually impossible to
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