You’ve got a product the team’s excited about. The group wants to start getting the word out and building a steady customer base. However, they’re not sure whether to use a traditional or growth marketing strategy. And the group admits that they’re confused about the differences between the two.
While there can be some overlap, traditional and growth marketing dissimilarities are easier to spot when you look at end goals. Each approach relies on strategies that concentrate on distinct time frames, sales funnel stages and ways to generate revenue. Both marketing methods also use different decision making processes, with one focusing more on opinions and the other
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