How to Protect Your Customers (and Your Brand) From Data Breaches

Opinions expressed by Entrepreneur contributors are their own.

If you run a these days, chances are good you’re handling at least a small amount of customer data. Unfortunately, no matter what measures you have in place for storing and protecting that sensitive data, the fact that you manage such personally identifiable information puts your business at constant risk (however small) of a data breach.

So as a owner, what happens if those addresses, credit card numbers, and other sensitive information do get compromised? What do you do when an unexpected breach of data threatens not only customer safety and well-being but also the brand

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