How To Optimize The Quality Score For E-Commerce PPC Ads

By Jonathan Maxim, an app founder, growth marketer and yogi nerd working at K&J Growth Hackers, serving Xfinity, TikTok, U.S. Dept of State & more.

An ad quality score is a Google Ads metric that affects your ads’ cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your return on ad spend (ROAS). E-commerce businesses can use the ad quality score to determine the CPC for online ads and discover the most effective ads for their PPC strategy.

Many factors determine your overall ad quality score, like user experience, the relevancy of text

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