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The echoes of the pandemic still reverberate, and the entrepreneurial landscape has undergone a seismic shift in response. Four years since the onset of the global health crisis, Americans are filing 59% more applications to start new businesses than pre-pandemic levels, heralding an era of remarkable entrepreneurial resurgence.
This surge is more than a rebound — it’s a renaissance, offering a fresh canvas for innovation and opportunity. In the backdrop of this entrepreneurial boom, focus shifts to the pressing question of how aspiring entrepreneurs might be able to navigate this fertile and complex terrain to find the business idea that resonates
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