By Ryan Stoner, a serial entrepreneur and brand strategy and marketing leader. He is currently Principal & Head of Strategy at Dendro.
As a founder of a burgeoning startup, it’s hard to know what to do next because there are so many things to do. After achieving product-market fit and getting your first round of funding, the onslaught of tasks can be overwhelming. One of those tasks is dealing with the harsh reality that customers won’t naturally flock to the product or service that you’ve worked so hard to develop.
I’ve seen one scenario play out time and time again. A founder realizes that they
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