How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

Opinions expressed by Entrepreneur contributors are their own.

In today’s world, is everything. A for Centogene once said, “Data is information, and information is power.” When it comes to , acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it’s an asset and integral part of a successful media relations strategy.

Data is a resource the most credible media outlets hold in high regard. In a sea of fluffy listicles

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