How to Avoid These Costly Mistakes in Your Startup's Sales Strategy

Opinions expressed by Entrepreneur contributors are their own.

We live in a time where ideas can become businesses at an unprecedented rate. It has never been faster to have an idea, file for a name, quickly get a logo and business address and move on with that idea. This ease of entry, plus the aftermath of the Great Resignation, “Quiet Quitting” and turbulent market disruptions led our economy to a proliferation of new businesses and startups, many of which are small and agile enough to succeed where larger companies would fail.

However, that is not without challenges, as startups are under immense pressure to succeed. They must gain

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