How To Avoid Groupthink In Startups

A startup team usually consists of a small number of tightly-knit individuals. Every team member has a unique perspective on what success looks like for the startup, and how to achieve that.

This perspective, however, is not always shared among all team members. While discussing different opinions is crucial to creativity and optimal decision-making, a phenomenon called groupthink can undermine this process.

Groupthink is the tendency to accept a perceived group consensus without questioning it regardless if you as an individual think it is correct.

When you get asked ‘Why didn’t you say something?’ the answer is most often a lack of confidence that

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