How the Metaverse Will Transform the Way We Approach Marketing

Opinions expressed by Entrepreneur contributors are their own.

One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services.

Related: Oculus Founder Slams Mark Zuckerberg’s ‘Terrible’ Metaverse

What is the metaverse?

Think about science fiction movies from the early- to mid-20th century. In those films, they depicted the future of floating cities with millions of flying cars zipping around (for those that can’t afford teleportation, of course). Some aspects of these films came true, such as robots depicted in the 1927 film Metropolis

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