How Psychology Can Boost Your SEO Strategies

By Syed Balkhi, founder of WPBeginner, the largest free WordPress resource site that helps small businesses start their websites.

There’s a strong link between psychology and search engine optimization (SEO). Search engines focus on bringing the best results (i.e., the best content for a query made by a searcher). To do this, they consider whether a website has relevant content, whether it’s from a trustworthy and authoritative source and whether users find it easy to consume the site’s content.

For a business to stay on top of these factors, it has to use psychological principles differently. In this article, I’d like to share precisely how thinking about the

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