How M&M's is making the most of its spokescandies controversy | CNN Business

New York CNN  — 

Over the past year, M&M’s has been the subject of Fox News tirades and criticism from a small segment of fans — first for changing the Green M&M’s footwear and more recently featuring female M&M characters on its packaging for International Women’s Day.

So this week it announced a change: Following the flood of attention its characters are going on an “indefinite pause,” handing off spokesperson responsibilities to actress and comedian Maya Rudolph.

Given the outsize attention, some think M&M’s announcement is a PR stunt to hype its upcoming Super Bowl commercial. But

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