How Markaz Built A New Marketplace For Pakistan’s Micro-Enterprises

At the height of the Covid-19 pandemic, the four founders of Pakistani start-up Markaz Technologies, noticed something going on around them. Like people all around the world, their friends and families were buying more products online than ever before; but crucially, they were purchasing from micro-enterprises via social media channels such as Facebook and Whatsapp, rather than the large ecommerce platforms.

The idea for Markaz, an online reselling platform that has just completed a $2.4m seed funding round, came from that experience, says Shoaib Khan, one of those founders. “My a-ha moment was when my mother told me she had bought some sheets through the Whatsapp account of a

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