How Ecommerce Will Empower Individuals In the Decade Ahead

Opinions expressed by Entrepreneur contributors are their own.

The average person sees up to 10,000 ads every day. No wonder people just throw money at whatever — they’ll buy something they don’t need, something that doesn’t fit them or won’t help them. It can be a perpetual need to spend. Then the guilt hits, and more than half of all Americans say that they regret spending on things they didn’t need or can’t use. 

A single Black Friday sale generates $74 billion worth of regretted spending in the U.S. alone. Then, these unwanted purchases get sent back. Approximately $66.7 billion worth of product was returned during the 2021 holiday season alone. These shopping frenzies aren’t just

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