How Dr Pepper went from local favorite to major player | CNN Business

New York CNN  — 

In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer.

For decades, the peppery soda has marketed its blend of 23 flavors as a unique choice for discerning soda drinkers. Over the years Dr Pepper has found success as a quirky alternative to Coke and Pepsi.

Today, Dr Pepper is hardly a scrappy underdog — it’s the hero brand

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