“Many sales teams now think of WhatsApp as their secret weapon,” says Wen Shaw, CEO and co-founder of technology company Cooby. The trouble is, he points out, that managing WhatsApp interactions with customers becomes more and more difficult as businesses get larger. That’s where Cooby, which is today announcing the completion of a $2.9m funding round, comes into the picture.
Certainly, WhatsApp has huge reach, with more than 2 billion active users around the world. For businesses, the messaging app provides an engaging way to interact with customers and prospects – it feels less formal and more immediate than emails and other more traditional customer communication channels. Customers like it
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