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As a business matures, limited resources and strained schedules can result in a lack of communication between teams, forcing each into its own niche. It is easy for teams to grow in bubbles, developing a limited understanding of other teams’ roles and objectives.
Growing companies that are still working to create foundational branding, marketing and lead generation resources may find it difficult to imagine a unified vision that ties all teams together. However, ensuring teams grow together and recognizing their roles in revenue generation can prevent costly misunderstandings down the road. Let’s define these roles and recognize each team’s contributions:
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