How Abercrombie, Victoria's Secret and Vitamin Shoppe use smell to get you to spend more

Scent is a subtle, often underrated, component of companies’ attempts to entice customers and get them to linger around longer. These retail chains and other companies, including restaurants, fast-food chains, airlines, and hotels have put a lot of effort (and smelling tests) into perfecting their signature aromas.Most retailers’ marketing tactics target our vision — think logos, commercials and other symbols. Brands also try to stimulate us with upbeat music or relaxing sounds. But targeting our noses can be an even more powerful tool for brands, say marketing gurus. An entire industry, known as scent marketing or olfactory branding, is dedicated to developing custom fragrances. ScentAir, for example, is one

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