How a Ken doll became an 'epic fail' for Mattel (and an icon for diversity)

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

No one can doubt that Mattel is one of the great toy brands in the world and that its products have been present in the childhoods of many adults who today consume products that appeal to nostalgia.


Mattel’s success dates back to 1959 when founder Ruth Handler introduced the world to the first model of what would become the best-selling doll in history : Barbie .

Since the 1960s, the company has implemented various campaigns that seek to maintain the interest of the ever-changing

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