Here’s Why SoFi Technologies Stock is Cheap at These Levels

Fintech personal finance company Sofi Technologies (NASDAQ: SOFI) stock has fallen (-65%) for the year. The Company has continued to grow retail accounts pushing towards diversifying its services beyond lending services. It has built an eco-system of complementary financial products and services that benefit from the network effect driving cross-buying from its customers. The financial services segment is the future growth driver, while lending makes up for the bulk of revenues and profits. The Company may be showing losses, but that’s mostly due to building out its financial products as it continues to evolve into a complete one-stop shop for digital financial services. It serves the ideal generational group

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