Gotta wear 'em all: How Gucci ended up in Pokémon GO

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Fresh styles in recent Pokémon games: Unite, Arceus, Sword, and GO. The Pokémon Company

The Pokémon Company

The new Pokémon Scarlet and Violet may have bugs and frustrating gameplay, but at least they’ve got some hip outfits.

And much like the many other titles in the pantheon of Pokémon games, their wardrobe is unique, sporting clothes you can’t even get in Pokémon GO.

That game — which we’re all still playing, by the way — showcases the many ways Pokémon embraced the fashion industry.

→ Continue reading at NPR - Technology

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