Four Ways To Improve Your Video Marketing Strategy

By John Brackett, founder of Smash Balloon, the world’s leading social media feed plug-in for WordPress.

Are you considering adding video to your existing marketing strategy? Perhaps you’ve already implemented this strategy, but you’re not getting the results you expected.

Online shoppers, particularly those using smartphones, often prefer to engage with businesses through video content. In many cases, videos are more interactive and easier to enjoy for people who simply don’t have time to sit down and read a 4,000-word blog post.

Regardless of your circumstances and industry, there’s no denying the importance of videos and connecting with customers. More online shoppers are

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